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Everything you need to know about Bluesky, the latest X alternative
News Digital Strategy, Public Relations
Ever since Elon Musk bought Twitter, scrapped its iconic blue bird and renamed the platform X, social media users have been pining for an alternative. From the not-yet-extinct Mastodon to Meta’s Instagram spinoff Threads, new social platforms have continued to emerge – and failed to live up to their hype. Enter Bluesky, the latest X competitor, which recently surpassed 20 million users, nearly doubling its numbers since September 2024. So – what is Bluesky? Bluesky…
Buckle up for the 2025 legislative session
News Public Affairs
In the weeks since the election, there have been enough hot takes and post-mortems to last us until the next election cycle, which will be here before we know it. Our public affairs team is adding our own analysis, recapping the results and sharing what we know—and don’t know—heading into Minnesota’s next legislative session. What we know – for now Let’s start off with what we know. Despite plenty of uncertainty, there are a few…
Top 5 Minnesota media trends to know
News Media Relations, Public Relations
Recent shifts in Minnesota’s media landscape reflect a focus on the changing needs and preferences of audiences. From innovative storytelling approaches to connecting with people in new ways, it’s not all doom and gloom – and there are plenty of opportunities for organizations who have stories to share. Here are some of the bright spots that are shaping the future of media in our state. Minnesota Star Tribune rebrands: The Star Tribune made headlines with…
Accessible, inclusive communications benefit everyone
News Creative Services, Digital Strategy, Media Relations, Public Relations
Earlier this year, the Department of Justice announced a new rule that will transform how we access information online. For the public sector in particular, the rule establishes a stricter standard on digital accessibility starting in 2026 and 2027. Designed to strengthen online accessibility for people with disabilities, the ruling will improve the experiences of Americans connecting with digital information on essential public programs like voting, health care, education and more. Serious consequences loom for…